A modern Japanese bar and restaurant, a perfect combination of traditional style and western sophistication.
From the ambience to the food and beverages that answer to the lifestyle needs of urbanites, Jubei, strategically located in the heart of the city, close to Ploenchit BTS station, is the new hangout after work for modern people.
During lunchtime, the restaurant has created a variety of specially crafted ramen menus that are fast and convenient for office people such as Miso Ramen, Shoyu Ramen, JUBEI Tonkotsu Yokai Ramen, Veggie Ramen. along with not-to-miss signature dishes for the evening to accompany your favorite drinks such as Yakitori, grilled meat and vegetables barbeque style, specially created by Chef Satoshi Sawada; then end your evening with fabulous cocktails created by highly experienced mixologist from International Bar School St. Moritz in Switzerland, Richard Ruetz. These classic cocktails are mixed from shochu and sake such as Jubei Stormy, Shoshoni, and Sake Punch. There are also other good Izakaya favorites such as sake and beer to accompany your food.
"The tale had it that he mastered his drinking as much as his swordsmanship."
The name Jubei is inspired by Yagyu Jubei Mitsuyoshi, one of the most famous and romanticized samurais in Japan. He was called “one-eyed master swordsman” because he lost an eye from a battle and wore a tsuba for an eye-patch with three lines, which represented balance and coordinated movement. His biography indicates that he left the Edo Castle and disappeared for a period of twelve years. No one knows where he spent those before reappearing at a swordsmanship demonstration in front of the Shogun. Some said he travelled the world and helped people in need, while others said he became a bandit, robbing the rich to contribute to the poor. Wherever the truth lies, he was one of the most talked-about legends.
Jubei Izakaya uses the tale of the samurai legend as muse and uses the tsuba to inspire its logo deisgn to honor the legendary swordsman. Moreover, the tale had it that he mastered his drinking as much as his swordsmanship. Izakaya is a type of casual, hip and relaxing Japanese drinking establishment that serves food to accompany the drinks, which is very popular among working people and university students to unwind after a long day with a laid-back ambiance and a variety of good food as well as drinks.
Born in Shiga, Japan, Satoshi Sawada grew up in small village with beautiful rice field, river, and mountain. At a young age, Sawada was inspired by his parents’ cooking and master chef cooking show. He pursued his life’s path when he enrolled at culinary collage, Ecole Technique Hôtelière Tsuji in Osaka. After apprenticeships in Europe and Japan, he had the opportunity to work in several restaurants and hotels in South-East Asia, and became a well-known Japanese Chef in Thailand. In 2013, Chef Sawada together with his partner established F & B development and consultant company, “SHALOT CO., LTD”
Started off his career as an illustrator / painter / art director in 2000.
He's been focusing on working w/ musicians & company advertisement by creating Event Flyers / Artworks for CD, DVD & Records / Wall Painting / Character Design for the Films. Also globally known for his skill as live painter.
Rick Ruetz has more than 31 years of experience in the hotel and restaurant industry. He is the owner of Scala Bar, St. Moritz and has worked in a range of F&B related positions throughout his career: Opening Manager, Restaurant Manager, Chef de Bar, Assistant Manager, Chef de Service, Chief Stewarding. Rick is also owner of the "International Bar School St Moritz", where he offers comprehensive bar training, from professional bar tender and mixology courses to hobby and immersion courses as well as external consulting and training.
Creative Director & Designer
Kento is a Brazil born Japanese designer currently living in São Paulo, Brazil. His eclectic style is a reflection of his upbringing, having lived in various countries such as the US, Spain, Japan and Brazil. Over thirteen years of design experience involving brand strategy, print and packaging design, and product development. Kento is a strong believer in the “no detail is small” mentality, while constantly questioning process to create beautiful designs.
Mixed-media artist & consultant
Luke Satoru is an American born artist living and working in Bangkok, Thailand. A graduate of New York University's studio art program, he has extensive experience in a number of fields including videographics, textile production, clothing fabrication, jewelry design & production, painting, sculpture, and photography. He is adept with a variety of mediums but prefers to mix them to best suit the concept at hand. He has shown work in New York City, Tokyo, Abu Dhabi and Bangkok.